Why You Should Add Protein to Your Healthy Hair Diet

Each day, you are bombarded with hair-damaging culprits such as heat styling, chemicals, and the environment. These aggressors are contributors to protein loss, leaving hair dry, coarse, dull, and frizzy. At Nexxus, we've devoted ourselves to making sure every day is a good hair day with the right ProteinFusion blend of precious ingredients extracted from nature. To do so, we use Proteomics, a science that maps the structure of hair proteins to identify which ones have been depleted.

Hair is made up of proteins — there are over 50 different types — but keratin comprises the majority of them; it’s what keeps the hair shaft protected from everyday stress. That’s why, through Proteomics, we’ve determined that fixing damaged hair is not one-size-fits-all — different types of processes cause hair to lose specific proteins, thus causing different types of damage.

We all naturally lose small amounts of keratin over time, but that loss cycle kicks into overdrive when we factor in heat styling, chemical salon processes, and pollution. Without proper protection or repairing treatments, hair is compromised and weakened.